Board of Alpine Resorts Tourism (BART)

One of the functions of the Alpine Resorts Co-ordinating Council is to, in conjunction with Tourism Victoria, co-ordinate the overall promotion of the alpine resorts. To this end, in 1999, the Board for Alpine Resorts Tourism (BART) was established. It has an independent chairperson and representatives of the ARCC, the Alpine Resort Management Boards and Tourism Victoria.

BART currently operates under an annual formal agreement, which each of the parties contributing funding to the development and implementation of co-operative, integrated alpine tourism marketing campaigns. The key objective will continue to be based on the development of a valuable, generic co-operative marketing platform. BART employs a marketing coordinator who also acts as its executive officer.

A separate marketing group has been established, which has responsibility for developing and delivering BART's annual co-operative marketing and promotional campaigns.

CALL FOR APPLICATIONS FOR THE CHAIRPERSON OF THE BOARD FOR ALPINE RESORTS TOURISM (BART)
The Board for Alpine Resorts Tourism (BART) is calling for an independent chairperson to provide leadership and direction for the board in order to achieve the objectives outlined in the BART Strategic Plan. This position will be a 12 month contract, with the possibility for extension. The successful candidate will commence their role as the BART Chairperson from December 2009.

Under the Alpine Resorts (Management) Act 1997, there is a legislative requirement for the Alpine Resorts Coordinating Council (ARCC) to coordinate, in conjunction with Tourism Victoria (TV), the overall promotion of Alpine Resorts (Section 18(b)). The Act also requires the Alpine Resort Management Boards (ARMBs) to contribute, together with TV and the ARCC, to the overall promotion of Alpine Resorts (Section 38(b)). The Board for Alpine Resorts Tourism (BART) was established in 1999 to ensure a coordinated approach to the overall promotion of the Victorian Alpine Resorts. It has been identified that BART has a key leadership role in the development of the industry. BART operates under a formal Memorandum of Understanding between the ARCC, TV and the five ARMBs (Falls Creek, Lake Mountain, Mount Baw Baw, Mount Buller and Mount Stirling, and Mount Hotham). Each of the parties to the Memorandum of Understanding contributes funding for the promotion of alpine resorts in accordance with an annual Funding Agreement tied to the current Strategic Plan.

The members of BART are as follows:

• An independent Chairperson - where appointed
• Two members nominated by the ARCC
• Two members nominated by TV
• Two members nominated by the Falls Creek ARMB
• One member nominated by the Lake Mountain ARMB
• One member nominated by the Mount Baw Baw ARMB
• Two members nominated by the Mount Buller and Mount Stirling ARMB
• Two members nominated by the Mount Hotham ARMB

BART has also established a Marketing Committee, which has been given responsibility for developing and delivering BART's annual Marketing Plan. Each member of BART may participate on the Marketing Committee, with the Mount Hotham, Falls Creek and Mount Buller and Mount Stirling ARMBs invited to contribute up to two members each (of which one may be a lift company representative). The Marketing Committee plays an important role in sharing information and ensuring an integrated approach in the delivery of the cooperative marketing initiatives.

Further details of the position's objectives and responsibilities are provided in the Chairperson Charter.

Should you wish to apply for the position of BART Chairperson, please mark your applications private and confidential and send to Kate Monahan by close of business Friday, 30th of October 2009.

If you have any enquiries, please contact either Brad Miles, Executive Officer, Alpine Resorts Coordinating Council (Phone: 03 9637 8955 or email: brad.miles@dse.vic.gov.au) or Dorana Wirne, General Manager, Destination and Product Marketing
Tourism Victoria (Phone: 03 9653 9829 or email: dorana.wirne@tourism.vic.gov.au).